When is the last time you thought about your signage? Your signage can do SO much more than just inform about pricing. Think of your signage as:    Your Silent Salesperson.   In this episode, we are discussing actionable steps, strategies, and tips on how to use your signage properly.The “Do” List:  <ul> <li>Use simple font</li> <li>Help customers find “hidden gems” - ex: Staff favorites. Stick to your brand and make signage that helps your customers make decisions.</li> <li>Location - place signage on products, on the mat at the front door, etc. Ask a question or mention events and workshops. Allow your signs to do the work for you!</li> <li>Outdoor Signage - Does it say who you are and what you do? Be clear.</li> <li>CTA - include a Call to Action wherever you can.</li> </ul>   The “Don’t” List: <ul> <li>Only have SALES signs - don’t become the discount store.</li> <li>Dismiss the Quality - Make sure the sign reflects the quality of your brand.</li> <li>Location - place signage too high (have it at eye level).</li> </ul>     Full show notes at <a href= "https://wendybatten.com/episode-103/">https://wendybatten.com/episode-103/</a>

When is the last time you thought about your signage? Your signage can do SO much more than just inform about pricing. Think of your signage as: Your Silent Salesperson. In this episode, we are discussing actionable steps, strategies, and tips on how to use your signage properly.The “Do” List: Use simple font Help customers find “hidden gems” - ex: Staff favorites. Stick to your brand and make signage that helps your customers make decisions. Location - place signage on products, on the mat at the front door, etc. Ask a question or mention events and workshops. Allow your signs to do the work for you! Outdoor Signage - Does it say who you are and what you do? Be clear. CTA - include a Call to Action wherever you can. The “Don’t” List: Only have SALES signs - don’t become the discount store. Dismiss the Quality - Make sure the sign reflects the quality of your brand. Location - place signage too high (have it at eye level). Full show notes at https://wendybatten.com/episode-103/

When is the last time you thought about your signage? Your signage can do SO much more than just inform about pricing. Think of your signage as:&nbsp; &nbsp; Your Silent Salesperson. &nbsp; In this episode, we are discussing actionable steps, strategies, and tips on how to use your signage properly.The “Do” List:&nbsp; <ul> <li>Use simple font</li> <li>Help customers find “hidden gems” - ex: Staff favorites. Stick to your brand and make signage that helps your customers make decisions.</li> <li>Location - place signage on products, on the mat at the front door, etc. Ask a question or mention events and workshops. Allow your signs to do the work for you!</li> <li>Outdoor Signage - Does it say who you are and what you do? Be clear.</li> <li>CTA - include a Call to Action wherever you can.</li> </ul> &nbsp; The “Don’t” List: <ul> <li>Only have SALES signs - don’t become the discount store.</li> <li>Dismiss the Quality - Make sure the sign reflects the quality of your brand.</li> <li>Location - place signage too high (have it at eye level).</li> </ul> &nbsp; &nbsp; Full show notes at <a href="https://wendybatten.com/episode-103/" rel="noopener noreferrer">https://wendybatten.com/episode-103/</a> &nbsp; &nbsp; &nbsp;

103.  Increase Sales With Your Silent Salesperson: Signage

How do I attract more customers to my store? How do I get more sales? How do I book out my shop's events and workshops? How do I do retail marketing and social media for my store? 
 
These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. 
 
In Creative Shop Talk, Wendy digs into the problems and solutions that "accidental shopkeepers" and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas.
 
Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and "winging" the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.

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How do I attract more customers to my store? How do I get more sales? How do I book out my shop's events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that "accidental shopkeepers" and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and "winging" the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.

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103. Increase Sales With Your Silent Salesperson: Signage

103. Increase Sales With Your Silent Salesperson: Signage

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