Bob Langert, former VP of Corporate Social Responsibility and Sustainability at McDonald's, and Jay Barney, author of ‘The Secret of Culture Change’, join Tobias Sturesson to explore the nuanced journey of leading transformational change within an organisation. Drawing from decades of experience, Bob shares how McDonald's navigated criticism to embrace a proactive approach to social responsibility, while Jay highlights the significance of actions over words in fostering a true cultural shift. 

Tune in to this episode as we explore:

• Navigating criticism and fostering partnerships

• Actions as the foundation for cultural change

• Embracing vulnerability to strengthen trust

• The journey from defensiveness to proactivity

• Trust and its impact on business success

• Inspiring change through leadership actions

• Building authentic stories from transformative practices

Links mentioned:

101. Embrace Vulnerability: Insights from Ann Tenbrunsel and Lenny Wong on Avoiding Blind Spots and Navigating Human Fallibility

‘The Secret of Culture Change’ by Jay Barney

‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here.