Today, I'm joined by Benjamin Nazarian, CEO of Therabody – a wellness technology company.

In this episode, we discuss the rise of the recovery category. We explore Therabody's evolution from a single product—the Theragun–into a platform for pain management, as well as the company's transition into the consumer market.

Plus, we look at emerging and adjacent verticals, including breathwork, contrast therapy, mental fitness, and more.

More from Benjamin

Benjamin Nazarian is the Chief Executive Officer of Therabody. Under his leadership, Therabody evolved from a single device - Theragun, which pioneered the percussive therapy category - into an ecosystem of products and solutions that help people perform better, recover faster, and manage pain as an alternative to traditional medicine. Benjamin spearheaded Therabody's global expansion to 10,000 retail locations in more than 60 countries. His commitment to creating cutting-edge products and solutions that are available to everybody has been integral to Therabody's rapid growth and has established Therabody as a leader in the wellness industry.

Prior to Therabody, Benjamin spent much of his career as a Managing Partner of Omninet Capital, where he still serves on the investment committee. Benjamin graduated from the University of Southern California (USC), with a Bachelor of Science in accounting and received his Juris Doctorate from the Law Center at USC. He currently resides in Los Angeles.

More from Fitt Insider

Fitt Insider is a platform for entrepreneurs, executives, and investors redefining the business of fitness and wellness.

From our newsletter and podcast to our industry-specific jobs board, we create content and resources to drive the industry forward. We also invest in early-stage health and fitness companies.

For more, visit: https://insider.fitt.co/