Fitt Insider

By Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.... more

3.7

99 ratings

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FAQs about Fitt Insider:

How many episodes does Fitt Insider have?

The podcast currently has 520 episodes available.

Fitt Insider episodes:

July 20, 2026348. Marco Suvilaakso, Co-Founder & Co-CEO of Nucu
Today, I'm joined by Marco Suvilaakso, co-founder & co-CEO of Nucu.

Swapping wearables for "nearables," Nucu's low-touch ambient sleep monitoring platform gives guardians insight into kids' and teens' rest patterns.

In this episode, we discuss filling the market gap in pediatric sleep.

We also cover:

Building family-focused healthtech

Benefits of real-time hypnogram data

Avoiding obsession over metrics

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Nucu's Website: https://nucuhealth.com/

Nucu's Instagram: https://www.instagram.com/nucuhealth/

Nucu's LinkedIn: https://www.linkedin.com/company/nucu/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:33) Marco background and Nucu overview

(05:15) Kids/teens market gap

(06:30) Customer feedback and shift

(09:54) Form factor redesign

(11:20) Sleep consciousness building

(15:03) Baseline and trend tracking

(16:00) Room conditions correlation

(18:31) Deep biometric insights

(20:00) Training schedule impact

(21:15) Lifespan data architecture

(24:15) Ecosystem partnerships

(26:30) Avoiding obsession over metrics

(29:50) Real-time hypnogram data

(33:40) Two target audiences

(36:00) Research collaborations

(37:07) Conclusion
...more
38min
July 17, 2026Lilly Buys AtaiBeckley, Wonder Raises $650M, AI Decodes the Brain
July 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

Eli Lilly acquires AtaiBeckley for up to $3.8B, the largest psychedelic medicine deal yet, gaining an intranasal DMT therapy in Phase 3 for depression

Wonder closes $650M Series D at $9B valuation, building a vertically integrated food platform spanning restaurants, delivery, and AI personalization

Hemispheric emerges from stealth with $52M and Descartes, a foundation AI model trained on EEG data to diagnose depression, PTSD, and Alzheimer's

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]
...more
3min
July 16, 2026Eli Lilly Backs Oura, Neko Raises $700M, Wellness Becomes Default
July 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

Eli Lilly makes equity investment in Oura, deepening ties as 100,000+ members log GLP-1 use and wearables become the engagement layer between visits

Neko Health closes $700M round ahead of US launch, betting vertically integrated scans can move healthcare upstream with 75% of members prepaying

PwC report finds over half of consumers prioritize a longer healthy life and 80% use a wellness app, as health becomes embedded in daily routines

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]
...more
3min
July 15, 2026Eternal Shuts Down, Nirva Raises $8M, Wearable Data Stalls
July 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

AMA survey finds 86% of physicians review consumer wearable data, but only 6% say it's integrated into clinical workflows or health records

Eternal winds down after failing to secure funding, a reminder that comprehensive preventative care is operationally complex and capital intensive

Nirva raises $8M for an AI wearable necklace that listens continuously, shifting consumer health from biometrics toward emotional intelligence

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]
...more
4min
July 14, 2026IM8 Lands $1B, Cancer Cases Rise, Digital Health Matures
July 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

IM8 secures up to $1B in non-dilutive financing from General Catalyst after hitting $200M revenue, expecting $300M ARR by year end

WHO projects annual cancer cases will climb from 21M to nearly 35M by 2050, driven by aging, obesity, and healthcare inequities

Rock Health reports $10.5B raised across 273 digital health deals in H1 2026, the strongest pace since 2021 as capital concentrates

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]
...more
4min
July 13, 2026347. Stephen Ellsworth, Founder of poppi
Today, I'm joined by Stephen Ellsworth, founder of poppi.

Originally launched at farmers markets as "Mother Beverage," poppi rebranded in 2020 and scaled rapidly before being acquired by PepsiCo for nearly $2B.

In this episode, we discuss cultivating consumer obsession.

We also cover:

How 2.5 years at farmers markets became the ultimate R&D

Why the $50M revenue milestone matters

Landing a deal on Shark Tank

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.drinkpoppi.com/

Stephen's Instagram: https://www.instagram.com/stephenellsworth_/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:49) Background and poppi origin story

(02:40) Mother Beverage to poppi journey

(04:50) Two-year R&D at farmers market

(06:20) Shark Tank and capital inflection

(08:12) Rebranding decision and strategy

(11:00) 2020 timing and category alignment

(12:40) Intuition-driven product development

(13:40) COVID acceleration

(14:45) $50M inflection point

(16:20) Founder preferences: zero to one vs. scaling

(17:50) Product obsession and team building

(18:40) 15–20% better formula

(20:00) poppi playbook and thinking differently

(21:50) Democratizing better-for-you foods

(25:30) PepsiCo acquisition concerns

(28:45) Large incumbents vs. innovation

(31:00) Post-acquisition emotions

(35:15) Preferment vs. retirement

(37:30) What's next

(39:15) Conclusion
...more
40min
July 10, 2026Whoop Taps Nike CMO, Reformed Raises $22M, Bold Expands GLP-1s
July 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

Bold adds Medicare-backed GLP-1 prescriptions to virtual weight management, pairing medication with strength training as CMS's new Bridge program cuts costs to $50/month

UK startup Reformed raises $22M Series A after scaling to $70M revenue, embedding collagen and creatine into coffee and matcha to upgrade existing habits

Whoop hires former Nike CMO DJ van Hameren to lead global marketing ahead of a potential IPO, broadening beyond athletes past three million subscribers

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]
...more
3min
July 09, 2026Peptide Demand Grows, Sleep Gets a Reset, Neighborhoods Shape Health
July 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

The New Consumer survey finds younger demographics interested in peptides but wanting clinical guidance, as an FDA panel weighs expanded compounding this month

MIT analyzes 28,000 US neighborhoods with AI, finding walkable, mixed-use design generates up to 4x greater health gains in underserved communities

NYT physician argues the eight-hour sleep obsession has outpaced science, as trackers fuel "orthosomnia" and quality matters more than a universal target

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]
...more
3min
July 08, 2026Gyms Become Third Places, Medtronic Expands Wearables, GLP-1 Use Surges
July 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

Gallup survey finds 11% of US adults now take GLP-1s for weight loss, nearly quadruple 2024, as compounded versions gain share on cost

American Time Use Survey shows only 30% of adults socialize daily as gyms and studios grow 60% over 15 years, filling the social gap

Medtronic partners with Corsano Health to bring FDA-cleared multi-parameter wearable to hospitals, moving continuous monitoring into clinical care

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]
...more
3min
July 07, 2026Nutrabolt Eyes IPO, PLL Raises $100M, Gymshark's Founder Buys Back In
July 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

Premier Lacrosse League closes $100M Series E, the largest raise in pro lacrosse history, planning independently owned franchises by 2028

Gymshark founder Ben Francis in talks to buy back part of General Atlantic's stake, betting on founder-led control over institutional

Nutrabolt explores IPO that could raise up to $1B as C4 Energy grows into a top-five energy drink

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]
...more
3min

FAQs about Fitt Insider:

How many episodes does Fitt Insider have?

The podcast currently has 520 episodes available.

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