Fitt Insider

November 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• 24 Hour Fitness founder Mark Mastrov invests $10M in Founders Club, a 45,000-square-foot Las Vegas gym built around strength and recovery
• Aspen Institute report finds youth tennis participation up 72% and golf up 55% among kids 6 to 12 since 2019
• Gen Z fuels the running boom as the NYC Marathon's peak age drops 11 years and women drive nearly 80% of its growth

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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Work with our recruiting firm → https://talent.fitt.co/

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Reach out → [email protected]

Today, I'm joined by Dustin Freckleton, founder & CEO of Happy Health.

A dark horse in the wearables race, Happy Health's FDA-cleared smart ring is designed to catch issues early and connect users with doctors for treatment.

In this episode, we discuss shifting healthcare from hospital to home.

We also cover:

• Cracking cuffless blood pressure monitoring
• N-of-1 AI algorithms and hyper-personalization
• Unlocking insurance coverage to expand access

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: happysleep.com

Follow Dustin: linkedin.com/in/dustinfreckleton

Follow Happy Health: linkedin.com/company/happyhealthinc

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:22) Happy Health mission

(02:30) Three-part platform explained

(04:00) Why start with medical device approach

(05:00) N-of-1 algorithm

(08:00) Personalizing the experience

(12:15) Role of physicians

(17:45) Recent milestones

(19:30) Building under the radar

(22:00) Business model and insurance coverage

(24:30) Blood pressure breakthrough

(27:30) Why Happy solved what others couldn't

(30:45) Multi-channel distribution strategy

(32:00) Measuring what matters

(36:15) Future of healthcare: data not models

(40:15) Conclusion

October 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• FitLab files Chapter 11 with $100M to $500M in liabilities, a cautionary tale for fitness roll-ups
• Ozlo raises $22M Series B to expand its Sleepbuds into biosensing, AI, and neuromodulation for tinnitus and epilepsy
• LeBron James becomes a WHOOP global ambassador and investor, formalizing a relationship that began when he started wearing the device in 2015

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

October 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• HYROX partners with World Triathlon to govern hybrid racing globally, opening a pathway toward the Olympics with three new race formats
• Intake Breathing raises $62M to scale its magnetic nasal strips, with about three-quarters of customers new to the category
• Circana data finds just 38% of US consumers are satisfied with the return on their wellness spending as optimization clashes with everyday life

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

October 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Sweetgreen raises top restaurant manager pay to as much as $200,000 in 2027 as it works to reverse a 6.2% same-store sales decline
• Vaca raises $5.6M to grow its beef-tallow-fried tortilla chips as consumers seek seed-oil-free snack alternatives
• Lululemon settles a Texas probe over PFAS "forever chemicals" with no penalty or admission of wrongdoing, agreeing to maintain chemical safety standards

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

October 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Mass General Brigham researchers build an AI model that estimates cancer patient mortality risk from a single facial photograph
• Columbia study finds microplastics can trigger reactive chemicals linked to DNA damage and oxidative stress when exposed to water
• Women-only lifting studios and brands like Gymshark and Oner Active are reshaping gym culture as women's strength training grows

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Paul Coletta, co-founder & CEO of Vero Bioscience.

A predictive health company, Vero uses proteomic blood tests and proprietary AI to measure and improve organ-level aging.

In this episode, we discuss building a closed-loop health system powered by proteomics.

We also cover:

• Why organ-level data beats whole-body scores
• How proteomics differs from other biological age measures
• Reproducibility, clinical validation, and roadmap to launch

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Get on the waitlist: verobioscience.com

X (Twitter): https://x.com/Vero_Bioscience

Follow Paul: https://www.linkedin.com/in/paulcoletta

Follow Vero: https://www.linkedin.com/company/vero-bioscience-inc

Eudaimonia (Health Innovation Lab) in November: https://eudemonia.net/hil/

YouTube: https://www.youtube.com/@VeroBioscience

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:30) Paul's background

(02:45) 11K protein measurement

(04:00) Stanford technology

(05:00) Scientific validation

(06:00) Biological age vs. organ age

(07:30) Actionability and reproducibility

(10:00) Clinical validation approach

(12:15) Closed-loop compass system

(14:00) Organ-specific interventions

(15:30) Healthspan vs. immortality

(19:15) Clinical partnerships strategy

(22:00) Competitive differentiation

(25:00) Direct-to-consumer roadmap

(27:30) Regulatory and cost challenges

(28:30) Educating the market

(30:00) Balancing rigor and marketing

(34:00) Patient-led future

(36:45) Conclusion

Today's top stories:

• Calley Means, a key architect of the MAHA movement, resigns from the Trump administration as food policy efforts stall

• WILDE raises $40M from S2G Investments for chicken-based protein chips, selling in 30,000+ retailers with $100M+ in sales last year

• Nirva raises $25M for an AI pendant as wearable makers turn health devices into jewelry people want to wear

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

October 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• NFL partners with General Atlantic to launch a sports investment platform, building on a 46-company portfolio that includes Fanatics and CLEAR
• OpenAI's venture arm and Founders Fund back Coherence Neuro's $45M seed round for brain implants designed to detect and treat cancer
• Hims expands testosterone care with injectable and oral options, scaling faster than any specialty outside weight loss

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

October 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Oura adds Cardio Effort and VO₂ max metrics to compete more directly in fitness tracking beyond sleep and recovery
• TikTok blocks searches for peptides like semaglutide, BPC-157, and TB-500 as peptide content spreads across social media
• Orangetheory's US footprint falls by about 135 studios since 2023, though industry visits remain strong as consumers mix formats

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]