Today, I'm joined by Daniel Temm, CEO of Puresport. 

Founded on CBD for athletes, the UK company has grown into a community-driven sports nutrition company centered on running and sustainable well-being.

In this episode, we discuss building an authentic sports nutrition brand in a crowded market.

We also cover:

• Evolving the brand beyond CBD

• Bootstrapping and early funding journey

• Building emotional connection vs. performance marketing

Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider

Puresport’s Website: puresport.co  

Puresport’s Instagram: www.instagram.com/puresport 

Daniel Temm’s Instagram: https://www.instagram.com/danieltemm3 

Daniel Temm’s LinkedIn: www.linkedin.com/in/daniel-temm-2b6892164 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: 

(00:00) Introduction 

(00:41) Dan's background and Puresport's origins as a CBD company 

(02:25) Joining Puresport and the transition during COVID

(05:25) Building emotional connection vs. performance marketing approach 

(10:00) Bootstrapping and early funding journey 

(11:50) Evolution of apparel and merchandise strategy 

(15:38) Raising institutional investment and brand power 

(18:38) Developing "For the Long Run" brand philosophy 

(22:31) Challenges of focus and avoiding too many good ideas 

(26:25) Fuel stations campaign and authentic marketing activations 

(31:55) Building brand vs. scaling revenue - the tension 

(34:20) Future plans: omnichannel expansion and product development 

(37:26) Conclusion

Today, I'm joined by Naveen Jain, founder of Viome. 

Analyzing 100M biomarkers, Viome delivers hyper-personalized nutrition and supplement recommendations based on individual molecular biology.

In this episode, we discuss the power of personalized medicine.

We also cover:

• Why DNA testing falls short

• Molecular insights into chronic disease

• Enabling N-of-1 nutrition and supplement stacks

Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Viome’s Website: https://www.viome.com/ Viome’s Publications: https://www.viome.com/publications

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction (02:05) Entrepreneurial Framework (08:15) Healthcare System Incentives (11:12) Viome's Mission & Technology Approach (18:50) Los Alamos Partnership & RNA Analysis (22:41) Full Body Intelligence Test & Personalized Recommendations (23:34) Retesting Frequency & Dynamic Health Changes (24:20) Healthcare System Barriers (31:02) Scientific Differentiation (35:24) Early Disease Detection (39:42) Scaling to Reach Billions (45:15) Conclusion

Today, I'm joined by Nick Aubin, co-founder and CEO of Commons Clinic.

Building "the next Mayo Clinic,” the SoCal-based company’s whole-body preventative care programs combine orthopedics, functional diagnostics, and a state-of-the-art surgery center.

In this episode, we discuss how vertical integration can improve multispecialty care.

We also cover:

• Leveraging robotics and minimally invasive procedures to reduce hospital stays.

• Offering physicians equity partnerships instead of traditional employment.

• How whole-body health assessments can boost prevention.

Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: commonsclinic.comNick’s Email: [email protected] -

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:00) Building the next Mayo Clinic (03:00) Why specialty care over primary care (05:00) Technology as deflationary force (08:00) Operating inside vs outside healthcare (11:00) Patient experience and top physicians (14:00) Multi-specialty expansion strategy (17:00) Whole body health and prevention (20:00) Targeting older demographics (25:00) Payment models and value-based care (29:00) Insurance reimbursement challenges (32:00) Prevention vs intervention philosophy (34:00) Physician equity partnerships (37:00) Long-term growth and market share (39:00) Conclusion

Today, I'm joined by Katie Wilson, co-founder and CEO of BelliWelli.

Tackling digestive issues, BelliWelli combines fiber, probiotics, and electrolytes in cult-favorite powders and snacks — moving gut care from medicine cabinets to kitchen cupboards.

In this episode, we discuss making fiber fun and accessible for modern consumers.

We also cover:

• Millennial women’s wellness overwhelm 

• BelliWelli’s product evolution and innovation pipeline

• Building a retail-first strategy versus direct-to-consumer

Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider

Website: belliwelli.comIG: https://www.instagram.com/belliwellihealth TikTok: https://www.tiktok.com/@belliwellihealth -

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (02:00) BelliWelli's origin story (03:00) Being early to the gut health and fiber trends (05:00) Making fiber fun and accessible (07:00) Challenges in gut health marketing (09:00) Millennial women's wellness fatigue and overwhelm (11:00) Balancing customer feedback and staying focused as a brand (13:00) Retail-first strategy and getting into Walmart (16:00) Operational excellence and scaling to meet retail demand (21:00) Product evolution from bars to powder and future innovation pipeline (24:00) Fiber-first philosophy and the science behind gut health benefits (29:00) Current priorities: innovation, D2C growth, and bridging social to retail (32:00) Long-term vision and building toward acquisition (35:00) Conclusion

Today, I'm joined by Leo Grady, PhD, founder and CEO of Jona.

Jona uses metagenomic sequencing and machine learning to deliver personalized metabolic health insights, predicting how factors like diet and lifestyle affect the gut.

In this episode, we discuss upgrading microbiome testing with AI technology.

We also cover:

• Why gut tests could outpace blood tests

• Building AI to read medical literature at scale

• Using digital twins to predict health outcomes

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Jona Health’s Website: https://jona.health/ 

Jona Journal (Newsletter & Blog): https://jona.health/blogs/journal 

Instagram: https://www.instagram.com/jonahealth/ 

X (Twitter): https://x.com/jona_health 

Facebook: https://www.facebook.com/JonaHealth/ 

LinkedIn: https://www.linkedin.com/company/jona-health/ 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Chapters:

(00:00) Introduction

(00:20) Leo's Background

(02:15) Why the Microbiome is the Perfect AI Application

(06:10) Building AI to Read Medical Literature at Scale

(09:55) From Testing to Interventions

(13:30) Avoiding Supplement Sales for Credibility

(15:25) Direct Consumer and Clinical Partnerships

(17:25) Digital Twin Technology in Healthcare

(21:15) Three Customer Types and Testing Frequency

(23:00) Microbiome vs Blood Testing

(27:25) Education and Category Building Challenges

(29:25) Technology Applications Beyond Microbiome

(32:10) Health Tracking Integrations

(37:00) Regulatory Considerations and Future Diagnostics

(37:45) 2025 Roadmap and New Features

(39:15) Conclusion

Today, I'm joined by Dr. Darshan Shah, founder and CEO of Next Health.

Founded in 2016, Next Health is scaling clinics to help patients preserve vitality, with services spanning executive physicals, regenerative therapies, aesthetic treatments, and more. 

In this episode, we discuss the evolution and future of longevity-focused clinics.

We also cover:

• The four pillars of longevity care 

• Complexities of medical franchising

• Building a model for N-of-1 medicine

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Next Health: https://www.next-health.com  Next Health Social: https://www.instagram.com/nexthealth/ Franchise Opportunities: https://www.next-health.com/franchise  Dr. Shah's Website: https://drshah.com/  Dr. Shah's Social: @darshanshahmd

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Chapters:

(00:00) Introduction

(00:20) Dr. Shah's Background

(01:25) Four Verticals of Longevity Medicine

(04:25) Building a Unified Healthcare Model

(07:00) Membership Model and Personalized N-of-One Medicine

(11:15) Evolution of Longevity Terminology

(14:45) Bridging Wellness and Legitimate Healthcare

(19:55) Medical Innovation

(21:15) Franchise Expansion Strategy 

(24:40) Complexity of Medical Franchising

(27:35) Attracting Medical Talent from Traditional Healthcare

(30:05) Partnership Opportunities 

(31:35) Marketing Strategy and Community Building

(34:15) Financing and Franchise Economics

(36:20) The Future of Next Health

(38:00) Conclusion

Today, I'm joined by Scott Hickle, co-founder and CEO of Throne.

Leveraging AI and computer vision, Throne’s clip-on toilet device analyzes waste to provide real-time insights into gut health, hydration, and urinary function.

In this episode, we discuss the future of health tracking through smart hardware.

We also cover:

• Breaking through the bathroom stigma

• Advancing gut-focused healthtech

• Pursuing cancer detection

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Throne’s Website: https://thronescience.com/ 

Throne’s X (Twitter): https://x.com/thronescience  

Throne’s Instagram: www.instagram.com/thronescience/ 

Scott's X (Twitter): https://x.com/scotthickle 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/

Chapters: 

(00:00) Introduction 

(00:50) Scott's Background and Throne Overview 

(01:58) Breaking Through Bathroom Stigma

(05:30) Technology Barriers and User Experience Challenges 

(09:40) From Poker Game Joke to Serious Health Innovation 

(14:48) Cancer Detection Potential and Lifesaving Applications 

(17:30) Funding and Mass Production Roadmap 

(20:35) AI Models and Computer Vision Accuracy 

(25:20) Revolutionizing Medical Assessment Standards 

(26:50) Branding Strategy and Market Education 

(30:55) Building Authentic Health Brand with Humor 

(34:50) Third Wave Health Tracking and Market Positioning 

(38:00) Pre-Launch Preparation and Product Development 

(40:35) Conclusion

Today, I'm joined by Steve Martocci, co-founder and CEO of SuppCo.

Helping consumers navigate an underregulated industry, SuppCo applies a 29-point trust scoring system to rank supplement brands, track stacks, and cut through marketing hype.

In this episode, we discuss using tech and transparency to guide health optimization.

We also cover:

• Building trust in an often misleading market

• Balancing science with personal experimentation 

• Designing tech to support (not replace) human decisions

Subscribe to the podcast → insider.fitt.co/podcast  

Subscribe to our newsletter → insider.fitt.co/subscribe   

Follow us on LinkedIn → linkedin.com/company/fittinsider 

SuppCo’s Website: https://supp.co/ 

SuppCo’s Instagram: www.instagram.com/joinsuppco/  

Steve's Stack: supp.co/steve 

Steve’s Email: [email protected] 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/

Chapters: 

(00:00) Introduction 

(00:50) Steve's Background: From GroupMe to Health Optimization 

(02:20) The Genesis of SupCo and Personal Health Journey 

(07:00) Stack Management and Trust Scoring 

(11:10) Personalization and Health Tracking Development 

(13:40) Community Features and Social Aspects 

(17:45) Health vs Capitalism 

(21:15) Independent Testing and Industry Problems 

(26:25) Brand Relationships and Trust Score Impact 

(29:25) The Investment vs Outcome Problem in Health 

(33:10) Healthcare System Gaps and Consumer Trust 

(34:40) Technology Approach: AI Without the Hype 

(39:00) Future Roadmap and Premium Features 

(41:40) Conclusion

Today, I’m joined by Sean Hoess and Tyler Wakstein of Eudēmonia Summit.

Eudēmonia Summit is a transformational wellness festival combining science-backed education, immersive experiences, and community to promote health, longevity, and personal growth.

In this episode, we discuss designing purposeful wellness experiences and formally announce our new partnership.

We also cover:

• The Eudēmonia x Fitt Insider Health Innovation Lab

• Balancing innovation with science and integrity

• Political polarization in health and wellness

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider 

Thrive in 25 Sweepstakes: https://eudemonia.net/thrive-in-25/ 

Eudēmonia Summit Tickets: https://eudemonia.net/ 

Partnerships Email: [email protected]

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(02:00) From Wanderlust to Eudēmonia

(06:00) Tyler's Summit Series Experience and Community Building

(09:15) Creating Authentic Experiences and Avoiding Commerce-First Events

(14:15) Experience Design

(18:20) The Eudemonia Experience

(23:15) Partnership Announcement

(30:25) Cultural Explosion of Health Awareness Post-COVID

(31:05) Balancing Innovation with Scientific Rigor

(35:50) Addressing Political Polarization in Health and Wellness

(44:35) Roadmap

(48:05) Ticketing, Sponsorship, and Participation Opportunities

(50:31) Conclusion

Today, I'm joined by Sylvia Kang, co-founder and CEO of Mira.

Enabling at-home hormone tracking, Mira combines hardware with app-based data interpretation, AI assistance, and coaching to help women navigate all stages of life.

In this episode, we discuss revolutionizing women's health management through hormones.

We also cover:

• Breaking taboos in women’s health

• Building the largest continuous hormone dataset

• Expanding from fertility to comprehensive wellness

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider 

Mira’s Website: https://miracare.com/ 

Instagram: www.instagram.com/mirafertility/ 

Tiktok: https://www.tiktok.com/@mirafertility 

Facebook: https://www.facebook.com/mirafertility/ 

Youtube: https://www.youtube.com/c/MiraFertility 

Podcast: Coming Soon on Apple Podcasts and Spotify 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

Chapters:

(00:00) Introduction

(00:25) Sylvia's Background: From Pianist to Biomedical Engineering

(02:30) The Gap in Women's Fertility and Hormone Education

(04:00) Early Challenges Building in Women's Health

(06:50) Consumer Reception and Community Building

(08:45) Understanding Women's Health Problems Across Life Stages

(12:25) Women's Health as Wellness Management

(15:45) Building the World's Largest Hormone Dataset

(20:20) Research Partnerships and Clinical Applications

(22:15) Competition and Market Landscape in Hormone Tracking

(24:45) Connecting Data to Actionable Solutions

(30:05) Full-Stack Vision vs Focused Approach

(32:40) Expanding Beyond Fertility to Comprehensive Women's Health

(37:00) New Product Launch: Ultra Four Test

(38:15) Conclusion