In this episode of Dirt Track Confessions, we sit down with Kendra Jacobs, a prominent figure in the racing industry with over 20 years of experience. Kendra shares her journey from growing up in a racing family to navigating her career in NASCAR and dirt racing. She discusses the challenges she faced, the importance of mentorship, and the unique pressures women encounter in the racing world. Kendra emphasizes the significance of fan engagement and innovation in the sport, while also reflecting on the personal sacrifices made throughout her career. The conversation highlights the evolving landscape of racing and the need for inclusivity and creativity to attract new fans. In this conversation, Kendra discusses innovative strategies for engaging fans in the racing industry, emphasizing the importance of emotional connections, balancing tradition with innovation, and enhancing the overall fan experience. She reflects on the challenges faced during her first full season with High Limit and shares insights on maintaining a healthy work-life balance in a demanding industry!

*Please excuse Mandee's audio. We had technical difficulties!