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1060: Why You Should Be Brand-Focused & Data-Driven (And How to Do It) w/ Scott Taylor
In this episode we talk to Scott Taylor, known as The Data Whisperer & Principal Consultant at MetaMeta Consulting.
Recently called "The GaryVee of Data", Scott dispels the false dichotomy that many marketers see between creative & data.
He shares The 4 C's of data that are crucial to a successful ABM program, and for successfully leveraging all of your data for marketing purposes.
The 4 C's are: Code, Company, Category & Country
For more from Scott, check out his recent episode on The Data-Driven Marketerwith Allen Pogorzelski here.
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
We'll never send you more than what you can read in < 1 minute.
View all episodes
By Sweet Fish
4.9
397397 ratings
In this episode we talk to Scott Taylor, known as The Data Whisperer & Principal Consultant at MetaMeta Consulting.
Recently called "The GaryVee of Data", Scott dispels the false dichotomy that many marketers see between creative & data.
He shares The 4 C's of data that are crucial to a successful ABM program, and for successfully leveraging all of your data for marketing purposes.
The 4 C's are: Code, Company, Category & Country
For more from Scott, check out his recent episode on The Data-Driven Marketerwith Allen Pogorzelski here.
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
We'll never send you more than what you can read in < 1 minute.
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