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We trace how a headline-grabbing CBD moment collided with the realities of cannabis policy, then dive into Levia’s rare founder buyback to unpack brand trust, dual-channel strategy, and what it takes to build consistent, safe, and truly approachable THC beverages. The conversation blends practical deal lessons, product innovation, and senior-focused education with a call for higher standards across hemp and regulated markets.

• CBD spotlight from a US president and stock whiplash
• Schedule III signaling and partisan calculus
• Why hemp access reframed consumer entry points
• Levia’s effects-led positioning and clear seltzer choice
• Vertical control, CO2 extraction, and consistency
• Deal timeline, regulatory gauntlet, and post-exit roles
• Hemp’s shift from loophole to long-term strategy
• Mechanics and patience behind the buyback from a public company
• Innovation pipeline: flavorless high-dose drops and minors
• Seniors, harm reduction, and physician-backed education
• Dual-channel plan: regulated and hemp together
• Raising standards: batch testing, responsible placement, COAs
• Brand trust as the true moat in beverages
• Advocacy on incarceration, equity, and consumer safety

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High Spirits is brought to you by Vertosa and Wolf Meyer.

Your hosts are Ben Larson and AnnaRae Grabstein.

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Remember to always stay curious, stay informed, and most importantly, keep your spirits high.