This week I’m joined by Ben Hill, founder of Ask More, a performance Coaching service for professional men looking to up their game across the board, to talk about masculinity, midlife, and moderation.

We dive into why so many men still struggle to open up, how beer o’clock has quietly become the male equivalent of “mummy wine culture,” and the surprising amount of time and clarity Ben reclaimed when he stepped back from drinking.

From breaking outdated norms to learning how to “stand in your power,” Ben shares practical strategies for creating a life you don’t want to escape from – whether or not alcohol is in it.

0:00 Ben's story
4:19 Is it toxic masculinity?
8:20 Questioning marketing messages
12:10 Daddy beer culture
15:32 Standing in your power
18:26 Is midlife moderation the answer?
21:34 How to get the most of your booze break
27:17 Reclaiming your time
31:16 Peeling back the filter
34:29 Find Ben
36:17 The BBQ-Q


HTTPS://WWW.LINKEDIN.COM/IN/BENHILL1/


WE ALSO TALK ABOUT:
Lucky Saint*
Cerona Cero*
Peroni 0.0*

BEST EPISODE TO CHECK OUT NEXT
#103. No One Tells You This About Drinking Less in Midlife

===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset

===
🧮 Drinking Impact Calculator: Find your personal tipping point
https://mindfuldrinkinginmidlife.com/products/drinking-impact-calculator

===
🗣️ Join the growing community on Substack
https://lownodrinker.substack.com/

===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/

===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *

===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.