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In this episode of The Complete Agent Podcast, James Kendall is joined by Sam Hunter of @HappyBuyersClub for a wide-ranging conversation that blends market insight with personal perspective. They explore negotiation dynamics at the upper end of the market, the growing role of buying agents, and why asking better questions leads to stronger outcomes for clients.

The discussion moves into marketing and personal branding, highlighting how social media strategy and authenticity can shape perception and engagement. They also touch on team building, talent acquisition, and the importance of shared values when growing a business.

Drawing on experiences from both the UK and Australian markets, the episode emphasises that success in estate agency is built not just on process and performance, but on relationships, alignment, and personal growth.