What if your business could run itself...and actually get better over time? In this episode, we sit down with Amos Bar-Joseph, founder of Swan AI, to explore the future of autonomous business and what it means for marketers and SaaS founders. Amos shares how Swan is rethinking onboarding, support, and user engagement through the dynamic of human-AI collaboration.

From automation and content creation to go-to-market strategy and brand-building, this conversation unpacks the real potential (and limits) of AI as it reshapes how we build, grow, and support products.

We cover:

(0:00) Intro

(01:18) Can 3 founders scale to $30M ARR with AI?

(02:51) Automation is dead. Augmentation is the future.

(04:59) Why they said no to Intercom and built their own AI

(09:31) How support works when AI reads your docs

(11:44) Teaching AI like a teammate (not a tool)

(14:19) Could you build this with no-code?

(17:10) The only moats left: brand and user experience

(25:33) AI-led onboarding that starts without you

(28:40) Why high-intent leads skip the free trial

(34:21) How they turned LinkedIn into a pipeline engine

(39:41) Detecting ICPs in real time with AI agents

(44:12) Writing bangers on LinkedIn with Claude

(49:56) When AI freedom crashes your margins

(55:05) AI-powered research, outreach, and follow-up all in Slack

(1:07:41) What they’re automating next (and why)

(1:10:33) Why AI still sucks at web design

(1:13:25) Outro

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Where to find Amos:

LinkedIn: (https://www.linkedin.com/in/amos-bar-joseph-5a665a142/)

Website: https://www.getswan.com/Where to find

Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

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Referenced in this episode:

🏢 Companies & Products

Intercom – “Fin” AI assistant: https://www.intercom.com

6sense (Lead & intent data platform) : https://6sense.com

HubSpot (CRM): https://www.hubspot.com

Slack: https://slack.com

Claude (Anthropic AI): https://www.anthropic.com/index/claude

ChatGPT (OpenAI): https://chat.openai.com

Gemini (Google AI): https://gemini.google.com

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🛠️ AI, Automation & No-Code Tools

Anthropic (Claude models): https://www.anthropic.com

OpenAI (GPT models): https://openai.com

N8n (No-code automation platform): https://n8n.io

Relevance AI: https://relevance.ai

Make (formerly Integromat – automation platform): https://www.make.com

Unipile (LinkedIn scraping and automation): https://www.unipile.com

Generect (Real-time B2B data enrichment): https://generect.com

Apollo (Alternative B2B database tool): https://www.apollo.io

Lovable (No-code app builder): https://lovable.dev/

Bubble (No-code app builder): https://bubble.io

#ai, #automation, #swann, #customersupport, #humanaicollaboration, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #userexperience, #onboarding, #customerengagement, #contentcreation, #autonomousbusiness, #linkedin, #gotomarket, #websitevisitoridentification, #aiautonomy, #marketingstrategies, #businessgrowth