One of the most effective and engaging ways to accelerate brand growth and build a strong following is launching your very own podcast show. It serves as a channel to send your message out into the world, make a good impression, and establish yourself as a highly trusted business. David Lykken sits down with Tom Hazzard of Podetize to learn the ropes of starting an engaging podcast. Tom explains why podcasters should pay more attention to impact and value, not just the number of downloads, voice quality, or episode length. He also explains how to harness the power of verbal SEO to expand podcast reach and become easily searchable on the vast pages of Google.