This week David Lykken interviews Tom Sliker of Broadstreet Consulting about creating a comprehensive digital marketing strategy in the area of Google Search and we hear how Tom has helps clients generate $10 - $20 of sales for every $1 spent.

Here's what David will discuss with Tom during this podcast:

- details on what Broadstreet Consulting does in the area of Social Media marketing.

- details on how many of Tom's clients are generating $10 - $20 of sales for every $1 spent on digital marketing.

- creating a comprehensive digital strategy, primarily driven by Google Search marketing - Google AdWords / Pay per click.

- what to look for when it comes to web development shops or agencies.

- the importance of ongoing relationships and continued growth of your online presence.

- the benefits of long term consistent investment in your online presence. 

As normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing you a rate & market update followed by Les Parker’s Market-Logics Live, a macroeconomic perspective on the economy with a music parody.  Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line.

Please tell others about this program and take a minute to share a link to this program with your friends and associates in the mortgage industry.

Thank you, David Lykken