Consumer financial data is the bedrock of today's financial ecosystem, shaping lending decisions, financial services, and personal finance management. As individuals and businesses navigate this data-driven world, it is crucial to strike a balance between leveraging the benefits of consumer financial data and safeguarding individual privacy and security. One of the up-and-comers in this arena is Truv, they are on a mission to put the data back in the hands of consumers by providing organizations with consumer permissioned financial data sources. Their cost will save organizations tons of money by 60%-80% savings on their service. Joining us today to explain further is Richard Grieser, Vice President of Marketing for Truv.