True or false: In order to be an immensely successful marketer, you need to understand the psychology of why people buy in the first place. While you don't exactly need a degree in human psychology, the answer is absolutely: TRUE.

Yanick Silver, one of the mavericks of early internet marketing, is also an expert at understanding and using psychological "hot buttons" to dramatically increase the effectiveness of marketing and skyrocketing sales. These psychological motivators he teaches from stage apply to ALL buyers, so no matter what your product is, these techniques will definitely apply!

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