At the heart of your mission, whatever that mission may be, is your "why". But if you don't know your "why" or how to communicate that "why" to others, you'll never be able to attract others to jump on board with your dream. Logan and Alex are going to walk through this month's book for the CGN book club, Simon Sinek's Start With Why, and how it relates to marketing for contractors. Dig deep and really get to know your "why," because if you don't know it then no one will!

In this episode, we talk about…

• Marketing your business so that clients and employees want to work for you
• Where your energy goes without a "why"
• Knowing what your customers want to hear about your "why"
• Reverse engineering from a place of fulfillment
• Digging different depths according to your position in the company
• Why you shouldn't shoot for everything to be perfect
• Running through the 7 layers of "why"
• Why people may or may not like this book
• Next month's book to read
• Comment your "why" below

Links to resources:

Giftology

Start With Why

Apple

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

CGN Badass Book Club

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A