NBA Champion Giannis Antetokounmpo recently announced the launch of Improbable Media led by CEO Jonathan Stern and also ESPN personality Jay Williams. 

Improbable Media will 'incubate and accelerate' content creation for talent and brands on top of producing their own movies, shows, and documentaries. 

Jonathan Stern has spent most of his career in the media space after starting as an attorney. He has been involved in helping media arms pivot and has also produced many of your favorite shows and documentaries. 

Chapters:

(02:05) Trends in sports media

(06:10) Improbable Media

(12:30) Pillars of the company 

(16:40) Role as CEO

(19:00) From 0 to 1 in media

(24:35) What makes a good story?

(26:40) How to break into sports

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Jonathan Stern:

Website: https://www.improbablemedia.com/

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Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

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