Today we’re going to be talking (rather uncharacteristically) about FBM, Fulfillment By Merchant, and whether you should merchant fulfill some of your inventory via Amazon in Q4. Although FBA is generally a better option than merchant fulfilling, there are times during the year, especially during Q4, where merchant fulfilling might be a good option.

In this episode, we discuss the difference between FBA and FBM, why Q4 is a good time to consider merchant fulfillment, and which items are suitable to sell via FBM. We fill you in on the important things to consider and ensure before jumping into merchant fulfillment, and the specs of the best and easiest items to merchant fulfill. Tune in today for all things FBM, so you can make an informed choice about how to approach selling on Amazon this upcoming holiday season.