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In today’s episode, Victoria is diving into all things influencer marketing with public relations strategist, Carolyn Sutton. Her journey from the Container Store to launching her own PR firm and Brand Your Brand is nothing short of fascinating. She brings her expertise to our discussion on all things influencer relations, from identifying the right ones for your brand to maintaining meaningful partnerships with them. This episode originally aired in February of 2023, but in celebration of The Branding Business School opening, we are featuring this popular episode with TBBS educator Carolyn Sutton. 

We unravel the power of micro and macro influencers, and how they can bring unique benefits to your brand. Carolyn's keen insights on the shift towards quality over quantity in partnerships and the growing trend of branded influencers are indeed eye-opening. As we delve into the realm of influencer partnerships, we also explore the role of compelling video content in staying ahead of the curve in influencer marketing. 

Lastly, we highlight the potential of influencer marketing for small service-based businesses. Carolyn gives us a peek into how brands can make the most of this strategy. This episode is bursting at the seams with useful tips and expert insights on influencer relations. It is an enlightening discussion you won't want to miss if you're looking to boost your brand's visibility and success. Tune in and leverage the power of influencer marketing with us!

Links mentioned in today's episode:

Enroll in The Branding Business School
Visit Carolyn's Website
Follow Carolyn on Instagram
Check out Brand Your Brand
Follow Brand Your Brand on Instagram
To view the previous show notes for this episode click here!

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

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Follow The Branding Business School on Instagram.

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