This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Floret. Go to tryfloret.com/startupcpg
This episode was sponsored by Cin7. Go to cin7.com/startupcpg

Today I’m excited to feature another of the backpack brand winners from Startup CPG’s Mic Drop party at Expo East: Crooked Owl! Crooked Owl is the first probiotic, shelf stable, 5% ABV tepache brand on the market. They are also a member of 1% for the Planet. Through this partnership, they contribute one percent of profits to support underserved communities and sustainable agriculture practices in Mexico. We’re joined today by founders Cam Bailey & Dave Bailey. Mic Drop attendees loved Crooked Owl’s products, so I’m excited for you to learn more.

Listen in as Cam & Dave share about:

• How they got started brewing tepache
• Their branding process
• Tips for navigating the highly regulated alcohol industry
• Their Mic Drop / Expo East experience
• And more!

Episode Links:

• Crooked Owl website
• Cam’s LinkedIn
• Dave’s LinkedIn
• Mentions: Liquid Data

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (15K+ members and growing!)
• Follow @startupcpg
• Visit host Jessi Freitag's Linkedin or website
• Questions or comments about the episode? Email Jessi at [email protected]
• Episode music by Super Fantastics

RangeMe Links

• RangeMe website
• Listen to our episode (#108) with RangeMe founder, Nicky Jackson here

Floret Links:

• Sign up here for a free 2023 deductions audit

Cin7 Links:

• Get a demo or claim your free 14 day trial of Cin7 inventory management software here