Just like when selling anything in the world, it is important to remember that every person is unique and different. That means that each person has their own motivations behind any purchases that they make. Logan and Alex are here today to tell you why you must sell differently to different types of customers. Buying a candy bar is simple, but buying a new kitchen goes so much deeper. You need to understand everyone's why!

In this episode, we talk about…

• How people behave when they don't want to be wrong
• Why promotional offers and referrals work so well
• Reasons that people are willing to spend more on the same thing
• Focusing on consistently great customer service

Links to resources:

Marketing Revolution

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A