This week we sat down with Bob Greene, the owner of Pioneer Pole Buildings, who shares his journey from knowing nothing about racing to becoming a significant sponsor and prominent name in the dirt track racing world. Bob discusses the growth of his business, the benefits of sponsorship in racing, and offers valuable advice for businesses considering entering the sport. He emphasizes the importance of tracking sponsorship success and understanding the value that racers can bring to potential sponsors. Bob also discusses common mistakes in sponsorships, the importance of maintaining strong relationships with sponsors, and valuable advice for aspiring entrepreneurs. A must listen episode for business owners and racers alike!