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We unpack the 365-day clock facing hemp-derived THC beverages, why the category exploded, and how a policy rider vaulted prohibition-style limits into law. Martín Caballero of BevNet joins us to map realistic paths forward, where coalition power lives, and what compromises might actually work.

• why hemp-derived THC drinks resonated with mainstream shoppers
• how a funding bill rider created the new 0.4 mg per package limit
• why fragmented advocacy loses to unified, well-funded lobbies
• lessons from retailers and distributors who want the shelf to stay
• a pragmatic path: low-dose through three tiers, higher dose in cannabis channels
• why beverages won’t simply shift to illicit markets or dispensaries
• what data, packaging, and age-gating standards could secure legitimacy
• the role of investors, timelines, and state-level regulators
• scenarios for compromise without collapsing innovation

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Your hosts are Ben Larson and AnnaRae Grabstein.

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