The Startup Chat with Steli and Hiten

115: Startup partnerships: What to do and what to avoid


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Partnerships can be amazing things, but the problem is the good ones are often the exception to the rule. On today’s episode we share our views on partnerships and when, why, and how to develop them.

Too many people rely on the idea of a partnership to build their business. When the truth is, the energy put into looking for a partnership is better spent learning how to attract customers. Investing your time wisely is the best measurement of a good partnership.

The topics we cover today are:

Why partnerships are normally one-sided.

Finding partnerships that make sense.
What to do when given a partnership offer.
Asking the question “Will it be good for our customer?”
The rise of API partnerships.
When partnerships are needed.

We invite you to join our Facebook group.  It’s great to have such an incredible group of entrepreneurs out there making it happen every day.  We’d love to hear from you; please feel free to join our Facebook group and share your experiences, challenges, and motivation with us and the rest of Startup Chat community.

We appreciate having your email address at The Startup Chat  because we’ll be sharing some special podcast episodes and other things exclusively with the people on our email list.  Click the link above and fill out the email address box to become part of the community today!

As always, you can hit us up on Twitter @Steli or @hnshah, #thestartupchat.

 

The post 115: Startup partnerships: What to do and what to avoid appeared first on The Startup Chat with Steli & Hiten.

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The Startup Chat with Steli and HitenBy Steli Efti & Hiten Shah: Serial Entrepreneurs, Sales & Marketing Experts, Startup Investors & Advisors, CEOs running multi million dollar SaaS Startups

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