In conducting thousands of fundraising experiments, Tim has found that the most reliable way any charity can grow digital income (and boost the other fundraising streams) is to develop what he calls an effective Value Proposition. Rob and Tim discuss what he has found to be the four key elements of effective propositions: Appeal, Exclusivity, Credibility and Clarity. They offer tips to help you test and improve your own charity’s messaging in this way and they share the example of a charity which used this idea to increase website donations by 147.5%. If you want to share this episode with others you think it would help, THANK YOU! And we would love to hear what you think. Tim and Rob are both on Linked In and on twitter Tim is @DigitalDonor and Rob is @woods_rob; or you can follow Bright Spot on Instagram at @brightspotfundraising.