Fresh off Adweek's two-day Challenger Brands event, our editors and writers gather to share the lessons we learned from the founders and CMOs of some of today's most interesting and rapidly rising companies. How did they carve out their niche, and what advice did they pick up along the way?

This week's panel is:
• Kristina Monllos, Brand Marketing Editor, Adweek
• Diana Pearl, Brand Marketing Reporter, Adweek
• David Griner, Creative and Innovation Editor, Adweek

Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees