Contractor Growth Network

#118: John Ruhin: Giftology


Listen Later

In the world of sales, the ability to build relationships will decide whether your business will prosper over the long term or sink like the Titanic. Today, John Ruhlin is walking Logan through his book, Giftology, and all things gifting for clients. The simple truth is that if you can take care of the family in your business, everything else will work itself out. Imagine if your ideal client thought of you every day for the next ten years. What would that be worth to you?

In this episode, we talk about…

  • John's journey to where he is right now
  • How gifting made John Cutco's number 1 seller of all time
  • Getting people into the mindset that gifting is a lifestyle, not a weapon
  • Negative branding by sending the wrong gift
  • Justifying an incredibly high gifting bill
  • Making your gift representative of the value of your relationship
  • Learning to acknowledge the value of others' time
  • Importance of how you gift vs. what you gift
  • Making a huge impact with a smaller budget

Links to resources:

This month's book: They Ask You Answer

Cutco

10 Gifts to Avoid Giving

Giftology

Giftology Group

John's website: https://johnruhlin.com/

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

...more
View all episodesView all episodes
Download on the App Store

Contractor Growth NetworkBy Logan Shinholser

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

57 ratings


More shows like Contractor Growth Network

View all
The EntreLeadership Podcast by Ramsey Network

The EntreLeadership Podcast

4,400 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,835 Listeners

REAL AF with Andy Frisella by Andy Frisella

REAL AF with Andy Frisella

32,746 Listeners

Remodelers On The Rise by Kyle Hunt

Remodelers On The Rise

64 Listeners

The Contractor Fight with Tom Reber by Tom Reber

The Contractor Fight with Tom Reber

406 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

583 Listeners

Modern Craftsman by Modern Craftsman

Modern Craftsman

1,138 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,450 Listeners

Bedros Keuilian Podcast Show by Bedros Keuilian

Bedros Keuilian Podcast Show

2,282 Listeners

The Home Service Expert Podcast by Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

The Home Service Expert Podcast

739 Listeners

Dropping Bombs by Brad Lea: CEO, Entrepreneur, and Host of The Bottom Line

Dropping Bombs

2,312 Listeners

Contractor Evolution by Breakthrough Academy

Contractor Evolution

50 Listeners

Waste No Day: A Home Services Motivational Podcast by Brian Burton & Nate Minnich

Waste No Day: A Home Services Motivational Podcast

518 Listeners

The Build Show Podcast by Matt Risinger

The Build Show Podcast

374 Listeners

BigDeal by Codie Sanchez

BigDeal

789 Listeners