The Online Course Show

119: A YouTube Ads Success Story

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If you’ve ever studied a foreign language, you’ll be able to appreciate my guest today! Hadar Shemesh is a language coach, public speaker, and online course creator who’s on a mission to help ESL/EFL-learners with one of the more challenging aspects of being a non-native speaker: accents.

"You can always start small."

-Hadar Shemesh

Hadar provided some great food for thought about why some online course creators might go the route of live launches instead of an evergreen model. I enjoyed our conversation and I think you will too!

In This Episode, We Talked About:

  • (1:35) My outsourcing update
  • (4:35) What David’s been working on recently, plus a story of how he almost got shot
  • (10:35) Hadar explains a key branding decision early on in her course creation process
  • (12:24) How she began her online course journey with a built-in audience and validation
  • (14:16) Why Hadar does live launches and how she keeps her business sustainable
  • (19:06) Tips for people who choose to do live launches
  • (20:55) HOW many students signed up for Hadar’s most recent launch? (Plus how she manages the launch itself)
  • (22:50) Where most of her sales and traffic come from
  • (25:!1) Repurposing content
  • (27:21) What does Hadar’s team do?
  • (28:17) How her YouTube videos are so important to her success
  • (31:54) Building an audience on YouTube
  • (34:11) Hadar’s advice for aspiring course creators
  • (36:47) Her favorite tools
  • (39:06) Thoughts on the importance of testimonials
  • (41:13) Hadar’s tips for anyone considering creating an online course
  • (42:52) Dave and I discuss the live launch strategy
  • (45:18) A big takeaway for me from the interview
  • (47:28) Running out of content - or not
  • (48:38) Wrapping up

    • Thank you for listening in – I hope you enjoyed what you heard! We’ll be back with another episode soon.

    Links
    • Bonjoro Free Trial
    • Deadline Funnel Free Trial
    • Mark’s Course - Play In The Zone
    • Tube Ads Academy
    • Thrive Themes
    • Drip
    • Jacques' Course - Piano in 21 Days
    • David’s Course - Wellness Program Expert
      • ...more
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      The Online Course ShowBy Jacques Hopkins
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