In this episode of Awkward Silences, Erin May and John-Henry Forster are joined by Holly Hester-Reilly, CEO and Founder of H2R Product Science. They delve into how research can go  wrong, how bad research processes can give research a bad reputation, and how the methodology and timeline of your research can complement each other. Holly also outlines the best way to determine the right research method for your product. Tune in for an engaging conversation on research best practices with industry experts.

In this episode, we discuss:

• How bad research processes can give research a bad reputation
• Top most common ways that research can go wrong
• The relationship between research methodologies and project timelines
• Figuring out the right method for your research

Highlights:

• [00:04:27] Holly’s unique perspective from academic research and into tech
• [00:07:58] How can research go wrong?
• [00:10:20] The components of a good research model; what you need to get right
• [00:14:32] What to do with a research plan once you have it to ensure maximum alignment
• [00:16:54] How to combat biases in research and questionnaires
• [00:21:54] The interaction between methodology and the timeline in research
• [00:24:18] Figuring out the right method for your research
• [00:31:01] Interacting with stakeholders and organizations for the best research outcome

Sources mentioned in the episode:

• Holly’s LinkedIn
• H2R Product Science Website
• H2R Product Science LinkedIn

About our guest

Holly Hester-Reilly is the Founder and CEO of H2R Product Science, as well as a Product Discovery Coach and Consultant for the company. She also serves as an Adjunct Professor at New York University, a Member of the Board of Advisors at Octane11, and a Product Advisor at Ergatta. Needless to say, Holly is an undisputed expert in her field, and we’re lucky to have her on the show!