Telling your story is easier said than done, EVEN THOUGH you know you need to do it to build that personal connection with your audience.

In this episode, Krista introduces the 30-3-30 principle, which is a framework for telling authentic stories, and the spotlight effect, which will help you tell personal stories without revealing too much personal information or involving other people in the narrative.

Listen in for:

- How stories are powerful tools for sales as they create emotional connections and help people see themselves in the narrative. - Using the 30-3-30 principle suggests that every story has a 30-second version, a three-minute version, and a 30-minute version. - Why authentic storytelling helps build trust and connection with your audience, ultimately leading to better sales outcomes.

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Get on the waitlist for Sell Anything: 21 Days To Master Sales With Confidence: https://kristademcher.kartra.com/page/sellanything21dayswaitlist

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz