Most fundraisers agree that you won’t achieve serious growth without first investing in fundraising. But how do you actually persuade the board to invest? In this episode from the archive, originally released in December 2019, Rob Woods talks to Adam Heuman. In three separate charities, of varying sizes, Adam has asked the board to invest, and all three times his request has been successful. Rob and Adam talk about what holds many fundraising directors back from even exploring the issue, and why Adam feels it’s so important to address it. He explains the particular things he does when he prepares. Using stories from across his career, Adam explains the crucial question he always asks the board; the mistake he once made which wasted time and why it’s usually right to start the process even if you don’t yet know all the answers.