Heather takes listeners inside her own funnel on the Kindergarten Ready side of her business, sharing exactly how it’s set up, what products she relies on, and the strategy behind it all. She walks through each step, from the freebies that bring people in, to the tripwires, upsells, and even her spicy “no thanks” links that keep conversions moving. And she doesn’t just share ideas! Hear her real numbers, price tests, and the order bumps that are working for her right now (including one with a 60% add-on rate!). Tune in for more simple ways to build a funnel that works for you. And if you missed Heather’s interview with Laura Kebart, be sure to click here and catch up!

Key Takeaways:

• (02:20) Kindergarten Ready funnels; where most customers first find her
• (04:55) The tripwire offer that converts cold leads into paying customers
• (12:10) The choose-your-own-adventure upsell
• (13:40) What happens if someone says “no thanks” along the way
• (15:25) How split testing boosted her tripwire conversions to 13%

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