Chris Walker and Megan Bowen started off this week's Demand Gen Live with recommendations for hosting micro events once it is safe to do so again. They shared the start to finish strategy, which includes using the content from the event itself as a fresh content pillar. Chris also shared his thoughts on marketing attribution, dove into some marketing automation and tactical paid social questions, talked about using data to optimize conversions, and shared his take on why smart companies will start to outsource marketing innovation.

We'll be hosting a special event next week for our one-year anniversary of Demand Gen Live. You can sign up here.

Also, don't forget to register for our next live event with Dave Gerhardt (CMO at Privy) here.