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In this episode, Lisa Z and Collectives 101 instructor Amelia Ihlo discuss what it takes as a flower farmer to be ready to join or start a floral collective. They touch on common indicators for success, such as knowing your market & your customer’s needs, examining your grower network & relationships, thinking about short and long-term plans, and building resources.
Links & Mentions:
Collectives 101 On-Demand Online Workshop *AVAILABLE NOW*
Considering using Rooted Farmers for your collective? More info Here
Book: A Complaint Is a Gift
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!
By Lisa Mason Ziegler4.9
380380 ratings
In this episode, Lisa Z and Collectives 101 instructor Amelia Ihlo discuss what it takes as a flower farmer to be ready to join or start a floral collective. They touch on common indicators for success, such as knowing your market & your customer’s needs, examining your grower network & relationships, thinking about short and long-term plans, and building resources.
Links & Mentions:
Collectives 101 On-Demand Online Workshop *AVAILABLE NOW*
Considering using Rooted Farmers for your collective? More info Here
Book: A Complaint Is a Gift
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

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