One of the MUST learn techniques right now is Facebook advertising. And who better to learn from than the woman engineering ads for people like John Lee Dumas and Nick Unsworth?

Valerie Shoopman is the go-to woman for Facebook advertising campaigns and she joins the show for episode 122. We talk about how to construct a Facebook campaign, how to create a budget for it as well as her plans for her two podcasts.

More About This Show

Valerie’s Facebook know-how is rooted in two of her earlier careers: as a teacher and as a technical support customer contact for a surveying company.

As a teacher, she discovered everyone relates and learns in different ways; she found how to connect and reach everyone in an audience, by whatever medium worked best for them.

And as a technical support contact, she was constantly seeing the evolvement of the surveying company’s software as it reflected the requests and the needs of the company’s customers. She learned how to see and how to figure things out faster than other people.

So when Nick Unsworth urged her to specialize in Facebook marketing, she took his advice, applied her experience and saw her business blossom.

You'll also discover things like:

* How to spend a $1,000 to make $3,500.

* The critical need for tracking.

* Images, headlines, copy: in which order does Valerie test these?

* What it takes to write a great ad.

* Her ninja move for advertising to your opt-ins on Facebook.

In this show, Valerie and I dive deep into what makes a Facebook ad a success and specific advice she has for creating a profitable campaign for your product.

We talk about things like choosing the proper demographics for your ad: create a separate ad for people’s different likes. So for example if you are targeting people who have liked Pat Flynn and John Lee Dumas, create two different ads: one for Pat Flynn likers and one for John Lee Dumas fans.

Valerie also gives us the keys to selecting the proper image for your ad: it’s vital to tap into people’s mindsets when they are on Facebook. In other words, don’t use a stock photo or an image of someone in a suit and tie! That’s not going to appeal to Facebook users because they’re there to connect with family and friends.

I also share with Val a few pointers on producing and launching her upcoming podcasts: including my thoughts on audio vs. video, the four key areas to grow a podcast’s downloads after New & Noteworthy and the two trends I see in the industry right now.

That gives you a glimpse of how much info is covered in this show - get your Evernote handy because you’re going to need it! After you jot down your barrage of notes, leave a comment here and thank Valerie for all she shared with us on the show.

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