The Startup CPG Podcast

#122 How to Launch in Foodservice with Sales Pro Jenna Cameron Part 2


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This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com 


We are as thrilled as you are to unveil the second part of Jenna Cameron’s episode – How to Launch in Foodservice.


In this episode, Jenna dives into the nitty-gritty of building strong relationships with operators and transforming from a mere product supplier to a true strategic partner. 

But that’s not all – Jenna also unravels the intricate web of distributor partnerships, offering valuable guidance for emerging brands looking to navigate this complex landscape. She draws from her wealth of experience, shedding light on both the challenges and opportunities within the food service industry.

Whether you're a startup entrepreneur finding your way or a seasoned professional aiming to boost your food service sales know-how, this episode is packed with actionable strategies and insider tips. Tune in to gain a competitive edge in the ever-evolving world of food service sales


Listen in as Jenna Cameron  shares about:


- Packaging Design Strategies

- Channel Analysis

- Outreach Tactics

- Distributor Relationships

- Start Local

- Leverage UNFI for Retail

- Strategic Broker Selection

- Incentivize Operators


Episode Links:


Jenna’s LinkedIn


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at [email protected]
  • Episode music by Super Fantastics


Strategy Maven Agency Link:

  • Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! 
  • Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

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