This episode originally aired on January 27, 2021.

It is “the most complex and emotionally fraught financial decision that many families will ever make,” says my guest Ron Lieber about college. This high-stakes money move is a source of anxiety, stress and confusion. Too often, it leads us down the wrong path of over-borrowing for a school that under-delivers.

In his latest book, The Price You Pay for College, Ron help readers make the most financially and emotionally-intelligent decision possible in selecting a school. We’ll discuss why the cost of college is SO high (over $300,000 for a private four-year college, on average), some secrets to paying for college (ever hear of merit aid?) and how to properly “value” the college experience, especially in the post-Covid world.

Ron’s book is available here.