Think Facebook ads are just a money pit? Heather’s proof they can actually build a six-figure email list and pay for themselves along the way. In this episode, she shares how she grew 115,000+ subscribers with simple tweaks, smart testing, and a strategy that’s easy to repeat. From her first scrappy ad to her top-performing seasonal campaigns, Heather explains what worked, what flopped, and what she’d do differently now. You’ll hear why naming your freebie the right way matters, how to bounce back when something tanks, and the easy strategy that keeps her list growing year after year. Hit play and see how one good freebie can turn into the list-building engine your business has been missing!

Key Takeaways:

• (04:15) How Facebook ads became Heather’s main growth driver
• (06:00) The early days; direct-to-sales ads and first lessons learned
• (09:50) The freebie that flopped and the pivot that changed everything
• (15:00) What her early ad graphics looked like and why “ugly” worked
• (18:10) Repurposing old freebies
• (23:00) Why testing matters more than perfection

Listen to Previous Episodes:

119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)

18: Learn the Power of Facebook Ads with Beth Anne Schwamberger

67: The Free & Simple Strategy to Grow Your Email List

17: How to Start Building Your Email List TODAY

16: Why You Need to Grow an Email List From the Start

56: What to Send to Your Email List

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