The Startup CPG Podcast

#124 Beer and Non-Alc Industry Trends from Pioneering Craft Brewer Dan Kopman


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This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com 


Something fun is brewing in this episode of the Startup CPG Podcast as we join our host, Daniel Scharff, as he welcomes his cousin, Daniel Kopman, Co-founder and former CEO of The Saint Louis Brewery and Heavy Seas Beer, now turned academic and researcher.
Kopman shares what it was like to be an early microbrewing innovator in St. Louis, home of Anheuser Busch, and many lessons learned in his journey expanding into retail. As a beer policy pro and advocate, Dan studies the global shifts in the alcohol industry, predicting a promising future for non-alcoholic beers.

Whether you're a brewing maverick or a non-alc beverage explorer, this episode is tailor-made for you. Don't miss out – tune in to gain more insights  of the beverage business!

Listen in as Dan shares about:

  • Launching a Beer Regionally
  • Understanding Retail Dynamics
  • Building Relationships and Understanding the Value Chain
  • Policy Changes and Market Dynamics
  • Rise of Non-Alcoholic Beer
  • Consumer Shift Towards Healthier Choices


Episode Links:


Dan’s Websites:

hsbeer.com     schlafly.com 

Dan’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.



Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at [email protected]

Episode music by Super Fantastics


Strategy Maven Agency Link:

  • Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! 
  • Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.
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