What's up Rock Nation, today we're talking about positioning. Today we cover why positioning is so important, what people get wrong when it comes to positioning, and how you can separate yourself from the competition through becoming a specialist. We know how talented most of you are, but the business side of being a creator can be challenging. We hope today helps you think about your creative business, and how you can improve your positioning to attract more and better clients!

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Timestamps:

0:00 - Trailer

1:15 - One Handed Crack

2:05 - Positioning Explained

4:04 - Who do you want to serve?

6:04 - How we got to work with Mercedes Benz

7:19 - Brands want specialists

8:39 - Dream Client Accelerator

11:08 - What happens when you’re poorly positioned

12:18 - You’re leaving money on the table

12:50 - Value Based Pricing

14:12 - You need to be asking high quality questions

14:37 - You want to aim to be in the top 5%

15:24 - Quality is expected

16:22 - The biggest way to separate yourself from the competition

17:28 - Brayden’s competitive advantage

18:45 - S.W.A.T. analysis

20:26 - Fine Dining VS buffet

21:15 - Marketing yourself becomes easier when you specialize

21:39 - Building Trust with clients

23:09 - Provide an experience

25:45 - You can provide multiple services, but you need to be deep in one

26:25 - The four fears of specialization

26:53 - Why you won’t miss out on opportunities if you specialize

28:13 - Perceived Higher Value allows you to charge more for your work

28:52 - Too many options, leads to buyers confusion

30:17 - Referrals

32:47 - Mastery brings satisfaction

35:04 - Everyone starts somewhere

38:36 - Find a mentor

39:44 - Why “I don’t know how” is Bullsh*t

44:04 - How you can Reposition yourself

49:27 - How you can Reposition the competition

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