Heather’s been testing new Facebook ads, and the results might surprise you! From direct-to-sale campaigns to freebie funnels, she’s sharing her recent experience experimenting with different ads and how each one performed. Heather walks through what her ads looked like, where they led, the tweaks she’s made over the past few weeks, and the strategies that are working right now. From honest frustrations to unexpected wins, she’s sharing it all so you can skip the guesswork and apply the same strategies to your own business.

If this episode helps you see your ads in a new way, share it with a friend who could use the same boost!

Key Takeaways:

• (03:30) The $27 course that reignited her Facebook ad strategy
• (07:00) Testing direct-to-sale ads
• (13:00) Shifting to a freebie + tripwire strategy
• (16:45) How she’s simplifying her business for stronger results

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