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When Aiken Chia former company infamously broke up, he also lost the platform he spent years building. No channel, no team, zero subscribers—just the weight of starting over from scratch. But right when everything felt like it was falling apart, one unexpected brand deal came through—and became the catalyst for a complete reinvention.
In this episode of NOTG, Melvin Lim, Co-Founder and CEO of PropertyLimBrothers, sits down with Aiken to uncover his untold story behind that pivotal moment, how a Tokyo trip reignited his passion, and why he is now able to prioritise purpose over profit. Learn about the realities of surviving and thriving as a content creator in Singapore.
00:00 Introduction
By Melvin Lim5
11 ratings
When Aiken Chia former company infamously broke up, he also lost the platform he spent years building. No channel, no team, zero subscribers—just the weight of starting over from scratch. But right when everything felt like it was falling apart, one unexpected brand deal came through—and became the catalyst for a complete reinvention.
In this episode of NOTG, Melvin Lim, Co-Founder and CEO of PropertyLimBrothers, sits down with Aiken to uncover his untold story behind that pivotal moment, how a Tokyo trip reignited his passion, and why he is now able to prioritise purpose over profit. Learn about the realities of surviving and thriving as a content creator in Singapore.
00:00 Introduction

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