Hani Mourra is here today to talk with us about creating great content. He's passionate about creating automation and content-repurposing tools, including the fantastic Repurpose. In our conversation today, we'll go in depth about various topics related to podcasting, video, the future of content creation, and the need to listen to your audience. Tune in to learn much more!

Find Out More About Hani Here:

Hani Mourra @hanimourra on Twitter Hani Mourra on YouTube

In This Episode:

• [00:56] - We learn where Stephan and Hani met. Hani then discusses whether podcasting or video is the future, and how to know whether you've created good content.
• [02:40] - Does Hani solicit feedback through SpeakPipe?
• [04:00] - Hani talks about whether he listens to any podcasts that use the format that Stephan has been describing.
• [05:47] - Hani goes back to the topic of surveys, describing how he uses them. He then talks about email lists.
• [07:58] - Does Hani recommend incentivizing people to fill out the survey? He answers, then he and Stephan talk about reviews.
• [11:13] - You want to ask directly for reviews, Hani advises. He then recommends collecting email addresses as soon as possible.
• [13:07] - Would Hani also recommend having a Facebook group for your audience?
• [14:57] - Hani discusses how he determines what questions to ask in the survey he sends to his audience.
• [17:49] - Hani has seen people do something different for one episode as a test, then ask people to give feedback on whether they like the new style.
• [18:39] - We hear about what Hani's software does. His offerings focus on automation and repurposing content, he explains.
• [21:00] - Hani talks about whether a couple specific tools that Stephan mentioned inspired him to create Repurpose.
• [22:01] - What makes Hani's player different from those offered by podcast media hosts?
• [24:27] - Stephan has time stamps in all of his show notes, but they're not clickable, he explains.
• [25:35] - Facebook loves live videos, Hani explains, and Facebook gives a lot of attention to live videos.
• [28:26] - Does Hani use Facebook to publish live or pre-recorded videos a lot, or just occasionally?
• [31:13] - Hani talks about where he does his Facebook videos, and the tools he uses and recommends.
• [33:07] - Hani shares his thoughts on Wirecast and OBS (Open Broadcaster Software).
• [37:00] - Taki Moore uses the approach of drawing on his iPad when he's giving webinars, Stephan explains.
• [39:46] - We hear a bit more about Facebook and YouTube not liking each other, and how you can get around that.
• [43:05] - What promotion strategies has Hani seen that seem to be effective in terms of getting podcast episodes out there?
• [47:29] - Stephan draws out a critical point for listeners: any time you keep a user on Facebook, you get rewarded, and any time you try to draw the user onto your own site, you aren't going to be rewarded by Facebook.
• [49:30] - What about Instagram? Hani shares his thoughts on the platform.
• [51:32] - Stephan recommends using tools to help you automate, and gives examples of how he does so.
• [53:07] - What are some techniques or strategies for repackaging or repurposing that we haven't already talked about?
• [57:21] - Hani talks about how to get a free trial of Repurpose.
• [58:06] - The best way to reach Hani directly is to go to hanimourra.com or connect with him on Facebook or Twitter.

Links and Resources:

• Podcast Movement
• SpeakPipe
• The AskPat Podcast
• Startups For the Rest of Us
• Google Forms
• My Podcast Reviews
• Daniel J. Lewis on Marketing Speak
• Rob Dionne
• Zapier
• IFTTT
• Repurpose
• Libsyn
• Ecamm Live
• Wirecast
• OBS (Open Broadcaster Software)
• ScreenFlow
• Taki Moore on Marketing Speak
• Paper app
• Be Live
• Jonathan Fields on the Optimized Geek
• John Lee Dumas on Marketing Speak
• Hootsuite
• Lumen5
• SimplePodcastPress