The Profluence Pod 🌐

#126: Vaidhy Murti - CEO/Founder WIT Sports | Changing Dynamic of Digital Sports Activations


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Recently raising their Series A round, we discuss the changing dynamic of digital sports activations and how they’ve been able to help organizations get closer to their fans.Ā 

Vaidhy Murti has over a decade of experience developing production applications for high-growth, venture-backed startups, and Fortune 1000 companies

WIT Sports is a digital activation platform that helps professional sports teams in the NFL, NBA, NHL, and MLS elevate their marketing efforts while providing innovative, turnkey solutions designed to enhance brand partnerships.

Chapters:

(01:25) WIT overview + case studiesĀ 

(05:35) Entrance into sportsĀ 

(11:35) Leagues engaging fansĀ 

(14:15) Metrics to measure success

(16:55) Series A round growth plansĀ 

(19:15) Macro trends to watchĀ 

(21:15) Learnings building companiesĀ 

(24:20) Dealing with rejectionĀ 

.

Vaidhy Murti:

Website: https://www.witcontests.com/

LinkedIn: https://www.linkedin.com/in/vaidhy-murti/

.

Andrew Petcash:

šŸ  Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

šŸ’¼ LinkedIn: https://www.linkedin.com/in/andrewpetcash/

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