In this episode we talk to Carson Conant, Founder and CEO at Mediafly. We talk about: 1) Adjusting your conference call setup to view more people "in the room" 2) Ensuring your provide justification & the value story for your sponsor to share internally 3) Equipping your buyers to have those internal conversations with Procurement & Finance 4) Lean into micro-learning with your sales team 5) Analyze themes throughout your teams call recordings in Chorus.ai or Gong If you like this episode, you'll probably also love: The 1 Mistake to Avoid When Telling Your Brand’s Story with Nancy Duarte Author of DataStory: Explain Data and Inspire Action Through Story Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.