On this episode of The Jered Williams Show, Jered sits down with Nate Santos, owner of Santos Bros Plumbing in Paso Robles, California. Nate shares his journey from reluctantly joining his uncle’s plumbing company to launching his own with his brother, building a brand that stands out with cowboy hats, overalls, and next-level customer service. They dive into hiring struggles, pricing confidence, and the value of character over experience. Nate also talks about his passion for horses, mariachi shows on horseback, and how plumbing funds his dream lifestyle. It’s a raw, honest, and a fresh look at what it takes to grow a service business in a small town.