Payroll tends to be a purely transactional moment between employer and employee, but Gusto is working to shift that to being a "life moment," potentially one of delight (as receiving a paycheck should be!). Effectively reaching their audience while balancing internal alignment, a hefty tech stack, and their mission statement—to create a world where work empowers a better life—can be something of a juggling act. Tolithia Kornweibel, head of marketing, and her team at Gusto, are up to the task.

On today's RTU, Drew and Tolithia talk about how to effectively build a demand engine, how to demonstrate value internally to gain support, and how to keep track of your brand through a balance of qualitative and quantitative assessment, all while staying true to a brand mission. Tune in!

Connect With Tolithia:

• On LinkedIn
• Via gusto.com

Connect with Drew

• http://renegade.com/
• On LinkedIn
• On Twitter
• On Facebook
• On Instagram