When Tyler King (@tylermking) set out to build Less Annoying CRM, he knew he was entering a crowded market full of well-funded competitors focused on astronomical growth. So instead he took the slower, surer path to success, and bootstrapped his way to 22,000 paying customers and over $2.6MM in annual revenue. In this episode, Tyler and I discuss his insights for making it work in a crowded industry, why he went from avoiding customer service to prioritizing it over everything else, and how he makes the tough choices when facing dilemmas that don't have an obvious answer.

Transcript, speaker information, and more: https://www.indiehackers.com/podcast/128-tyler-king-of-less-annoying-crm