What does good “scrappy” user research look like?

According to Varun Murugesan, Co-founder of Apple and Banana,

“You could throw anything at Jason Bourne and he would solve it... Would it be effective? [Yes—and] that's what I think about. I don't need all the fanciest tools or software.”

Being good at scrappy user research is like being the Jason Bourne of research: being effective with what you have, even if you’re shot down by a tight research budget or limited in bandwidth.

Varun joins Erin and JH to discuss his tips for doing scrappy research, advice for finding and utilizing creative techniques in research, and the potential positive and negative effects of the AI explosion.

Highlights: 

[00:01:38] The value of “scrappy” research in tough economic times

[00:05:50] Being “scrappy” is about speed

[00:08:51] Innovating with scarce resources during the pandemic

[00:17:33] Enhancing creativity through messiness

[00:21:40] Sources of inspo for creative research

[00:25:07] Re-evaluating your work and success

[00:31:03] Research during the AI explosion

[000:35:55] 7 years strong doing research, plus new opportunities for the future

Sources mentioned in the episode:

• userinterviews.com/awkward
• fruitful.appleandbanana.org

About Our Guest

Varun Murugesan is the Co-Founder of Apple and Banana, a UXR training and development company helping to build better products through fruitful research. He is also the author of Fruitful, an online UX research library and toolkit of resources for researchers and UX teams aimed at conducting user experience research that drives impact. He is also the Senior UK Researcher of SeatGeek, a mobile ticketing marketplace. Before these positions, Varun worked in UXR roles at Best Buy and Facebook. An entrepreneur, author, and researcher, Varun has spent his career immersed in psychology, technology, and design, and has been featured on a various media platforms sharing fruitful research and his personal UXR career journey.

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