Every story needs a main character, but contrary to popular belief - the star of your sales story IS NOT you. It's the customer you're trying to sell.

Listen in to hear:

• How to cast your customer as the main character of the story
• Why universal desires can help you craft a compelling sales story
• How to "learn the lyrics" of your customer, and then sing them back to them

Find Part One in Episode 12, and Part Three in Episode 14!

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

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Read more about the ACORN Method here: www.kristademcher.com