September 23, 2024

13 Simple Strategies to Quickly Raise Money for BONKERS Ideas, Win Insane PR for FREE and 10x Creativity on 10x Less Budget - Leo Taylor YUMBUG

1 hour 55 minutes

Making bugs mainstream is a brilliantly bonkers idea.

I love brilliantly bonkers people.

This Poddy was bonkers and brilliant

yummy wisdom left me bug-eyed n’ bonked out

Leo is an EXCEPTIONALLY bright visionary

Leo sees bugs on bougie small plate menus in Shoredtich,

Cricket Con Carne demolished on hungover Boxing Days in Glasgow

And, SpBug Bol with Garlic bread for your Tuesday Tea (certy: the best dinner on a Tuesday)

YUMBUG is backed by the genius Ollie, the man behind BOTIVO

And, James Watt founder of BrewDog

This is AltMeat 2.0 (less the DC10 Drug Dealer Ingredient Deck)

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

ON THE MENU:

YUMBUG Behavioural Science Strategy to make Bugs Mainstream “it’s all about perception”
The Pillars of Strategy, Eduction = Curiosity + Great Experience = People come back.
How YUMBUG are Reverse Engineering a Successful Mass Market Supermarket Launch:
Why Culture is Truth. Different question = different truth. We eat prawns but don’t eat bugs
The American Curiosity/Paranoia Paradox: America is a culture of immigrants = Positive questioning = curiosity + Negative questioning = paranoia
Why You Must Treat an Investor Like a Customer
The Raising Money Tension: “Don’t spray and pray” + “what’s their victory speech?”
Product-Market Fit vs. Story-Investor Fit: Opportunity and Mission is Common language between investors and founders
The “Just Another Day In Paradise” Founders Mindset, Cruise Ship vs. Dingy (F*CKING LOVED THIS)
Why Founders Must Turn up Each Day in the dingy and pretend you’re on a cruise ship
Rory Sutherland: We need to solve problems, not win arguments - VITAL for Food & Drink founders
Emotional Agility vs Emotional Fragility: founders be malleable with your mind, The Difference Between Radical Candor vs. Ruinous Empathy
Paul Graham Do Things That Don’t Scale Create a great memorable first experience
Shallow experience vs depth of experience
Why sweat the small stuff is bad advice for brands: It matters argument vs it matters most
80/20 Pareto Principle of Punchy Hustle: What is the cost of focusing on the detail?
Perceived value vs actual value: Does Design Really Matter?

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By Dan Pope

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